A small resort located on the Pacific coast of Mexico wanted a brand that felt like simple luxury and paid homage to the views of both the sea and the colorful cemetery nearby. (Calavera means skull in Spanish.) An ocean-inspired color palette and subtle nature- and cemetery-inspired icons form a clean and inviting brand identity.
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![](https://cdn.myportfolio.com/43deb8f4-6039-4814-add0-b14f4847a91f/7b1bb142-a0b2-4d4e-b72a-5a81ecd17d9d_rw_3840.jpg?h=2ad1d2422415ab49c24f5fcd8b9e685f)
![](https://cdn.myportfolio.com/43deb8f4-6039-4814-add0-b14f4847a91f/8cb03ed7-b28d-4010-be0d-79d228f5245f_rw_3840.jpg?h=ab6e106143eefedabf1c85556cbfddbe)
![](https://cdn.myportfolio.com/43deb8f4-6039-4814-add0-b14f4847a91f/c8dab2ac-ce0b-4e57-b967-a86307d1fbd2_rw_3840.jpg?h=2bd342b64dbb99f23fd9d9f897802dbc)